Why Page Speed Matters More Than Ever in 2024
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Why Page Speed Matters More Than Ever in 2024

Speed is the new currency of the web

Garret GrantNovember 15, 20244 min read

In an age of instant gratification, every second counts. Your website's loading speed directly impacts user experience, search rankings, and ultimately, your revenue.

The Cost of Slow Loading

Amazon found that every 100ms of latency cost them 1% in sales. While your business may not operate at Amazon's scale, the principle remains: slow sites lose money.

"Speed is not a feature—it's a fundamental expectation. Users don't wait; they click away."

Google Cares About Speed

Page speed is a confirmed ranking factor. Google's Core Web Vitals now measure real-world user experience, and sites that fail these metrics may see decreased visibility in search results.

  • Largest Contentful Paint (LCP): How fast main content loads
  • First Input Delay (FID): How responsive your site is to interactions
  • Cumulative Layout Shift (CLS): Visual stability during loading

Make Speed a Priority

Investing in site speed pays dividends across every aspect of your online presence. Fast sites rank better, convert more, and provide better user experiences.

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Your website is your 24/7 salesperson. Make sure it's working as hard as you do.

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